Cool KID Summer at Walt Disney World.
In April and June of 2025, Natalie led the strategy, management, and execution of two large-scale marketing activations for The Walt Disney Company with the aim to increase visitation during challenging political times. From identifying and securing brand partners to overseeing creative integration and on-site execution, Natalie delivered end-to-end campaigns that drove measurable results.
Phase 1 in April engaged 6 creator families and generated 10.39M+ impressions through on-site activations, while phase 2 in June elevated the message further by partnering with 6 creator families and generating 10.21M+ impressions.
These projects showcase Natalie’s ability to design and deliver repeatable, high-impact partnership models that resonate with both talent and audiences.
A central goal of these activations was to ensure top media personalities and cultural voices had a standout experience in-park. By creating memorable, talent-driven moments, the events encouraged authentic storytelling and positioned partners for positive coverage.
“Happiest man alive. This place fills my cup in a way I didn’t know I needed. I really love this place.”
“At Bibbidi Bobbidi Boutique, Alaia was all dressed up as a princess, so she was fully feeling the magic. It made the whole thing extra special. We appreciate you and this whole experience - it’s incredible. We didn’t just go to Disney…we did Disney.”
“OMG, the girls had the best time at the Bibbidi Bobbidi Boutique! The fairy godmothers, the whole experience was so amazing. It was really so full of magic, the memories will last a lifetime.”
“This was incredible. You go above and beyond. I had a moment each day where I was brought to tears. This convinced me to book a Disney cruise!”
